JLOHollywood A listers rely on the world’s most expensive skincare, however now new beauty brand B. has launched a new range at Superdrug stores packed with red carpet hero ingredients and customers can’t seem to get enough of it.


Developed by a team of industry experts one B. product is being called the high street Hollywood wonder, containing Tetrapeptide-21, the must-have ingredient used by celebrities such as Jennifer Lopez, Charlize Theron and Kelly Osbourne.


B. Flawless Targeted Wrinkle Filler contains the exact ingredient used by brands such as StriVectin and Philosophy in their skincare, yet costs less than a fifth of the price.


At launch six weeks’ worth of stock sold out overnight and Superdrug.com sold out in just two hours. Following re-stock the product has continually flown off the shelves with over 11,000 units being sold so far.JLO wrinkle cream


Heralded by the beauty industry, Tetrapeptide-21 boosts collagen production reducing the appearance of fine lines and wrinkles as well as improving the skin’s firmness and elasticity.


Simon Comins, Superdrug Buying Director said: “We can’t stock this product fast enough; it literally just keeps selling out. Customers know it’s the real deal and actually works so it seems they’re spreading the news to their friends. It’s great to offer our customers a Hollywood ingredient for just £9.99.”


StriVectin’s Eye Concentrate for Wrinkles, £49.00, is used for targeting crow’s feet with results suggesting less fine lines in eight weeks.  B. Flawless Targeted Wrinkle Filler, £9.99 also contains the same Tetrapeptide-21 active ingredient but clinical trials* prove a quicker and more effective outcome of nine per cent wrinkle reduction in just FOUR weeks.


At a fifth of the cost of the designer version, B. is cheaper and clinically proven to work faster.