New York welcomes IIFA!!!


The International Indian Film Academy have commenced today in the city of New York! The anticipation is building as IIFA travels to the United States for the second time. Known to be the center of entertainment, business, fashion and culture, the premiere edition of IIFA in New York is all set to be star studded event filled with splendor and revelry!


The 18th Edition of the IIFA Weekend and Awards began with an Official Press Conference held at the Metropolitan Ballroom at the Sheraton Times Square Hotel. The conference was attended by leading notable figures and members from the media, eminent Bollywood stars Salman Khan, Shahid Kapoor, Katrina Kaif, Alia Bhatt, Sushant Singh Rajput, Kriti Sanon, Varun Dhawan among others were in attendance as they welcomed the Biggest IFA ever in New York.


IIFA inaugurated its festivities by ringing in the Nasdaq stock exchange bell at Times Square, thus marking the globalization of Indian cinema. International Indian Film Academy especially rang the bell to announce its support for the Nand Ghar Project, a unique Public-Private-Partnership (PPP), led by Vedanta Resources, which is listed on the NYSE stock exchange, along with the Government of India to transform Early Childhood Care and Education Centers. Designed in line with the vision of Prime Minister Narendra Modi with a view to eradicating malnutrition, providing education and skill Development, Vedanta has adopted 4,000 villages in India. Taking the benefits of development of healthcare, children’s education and skill development for women, Project Nand Ghar is a meeting point of the social initiatives by the government such as Swaach Bharat, Startup India, Skill India, Beti Bachao Beti Padhao, Digital India campaigns all under one roof. With a strong focus on health, safety and environment and on enhancing the lives of local communities, Vedanta founders have pledged 75% of their wealth for social development.


Fans of Indian Cinema can look forward to a host of events kicking off with the music and fashion welcome party- Myntra presents IIFA Stomp at Times Square on 13thJuly. Bollywood actor Varun Dhawan will be showcasing his DJ skills at IIFA Stomp alongside DJ Amann Nagpal, Electronica icon B.R.E.E.D, DJ Nasha, as they raise the excitement with their unique music. Another facet to IIFA Stomp is a glamorous Fashion Show right in the heart of the city! Myntra shall present its collection with show-stoppers Bollywood actresses’ Dia Mirza and Taapsee Pannu. Leading ladies Shilpa Shetty & Neha Dhupia shall be show-stoppers for Shane and Falguni Peacockcollection presented by NEXA and a Jewelry collection will be presented by Gitanjali by designer Sonaakshi Raaj with Huma Qureshi as the showstopper. In addition,Myntra shall announce the MOGO much logo launch featuring a 10 minute performance by the talented multi-instrumentalist Karsh Kale.


Day 1 of the 18th edition of the IIFA Weekend and Awards also introduces the first-of-its-kind “Shuruaat Gala” Dinner IIFA Societal Innovation Summit, a charity fundraiser organized by IIFA in association with The Global Education and Leadership Foundation (tGELF) at The Pierre in New York. As star studded evening, Shuruaat Gala Dinner at IIFA shall bring together the biggest celebrities from Bollywood and leaders from business, philanthropy, media, education and Arts.


As part of the IIFA Weekend and Awards in New York, IIFA and the Federation of Indian Chambers of Commerce and industry announced the FICCI-IIFA Global Business Forum to be held on July 14th, 2017 at the Asia Society, 725 Park Avenue. An initiative, supported by Consulate General of India- New York, Asia Society and US-India Business Council (USIBC), the Business Forum began in 2005 and has grown into a global platform which has hosted international leaders such as Nelson Mandela, Prince Charles, Prime Minister Tony Blair of UK, President Mahinda Rajapaksa of Sri Lanka and a number of CEOs of Fortune 500 companies. FICCI- IIFA Global Business Forum, the annual one-day event has been a major highlight of the IIFA Weekend And Awards, solidifying the business ties between India and its significant trade and investment partners. This year, the Global Business Forum 2017 will focus on the theme “India and United States: Partners in Progress”with discussions on India- US commercial relations, with panel sessions focusing on key aspects of the relationship:  The future of India-US Economic Partnership, Defense and Security,ManufacturingInnovation and EntrepreneurshipMedia & Entertainment.


Additionally, the iconic MetLife stadium shall transform into an unforgettable musical experience at EROS NOW IIFA Rocks on July 14th with the Multi-talented Bollywood star Diljit Dosanjh kick-starting the performances. A never-seen-before medley and energetic performances from Hariharan, Kailash Kher, Mika Singh, Mohit Chauhan, Jonita Gandhi, Neeti Mohan, Javed Ali, Haricharan Seshadri and Kamaal Khan among others will be seen with the legendary artist A.R. Rahman at IIFA Rocks. Bollywood’s Riteish Deshmukh and Manish Paul will host the sensational global event.


The final and most awaited event of the weekend is the NEXA IIFA Awards Co-presented by Eros Now Powered by VIVO, a spectacular and glamorous night which honors and celebrates excellence and deserving work in Indian cinema will be held at MetLife Stadium on July 15thfeaturing Saif Ali Khan and Karan Johar hosting the star studded night with dazzling performances by Bollywood megastars Salman Khan, Alia Bhatt, Katrina Kaif, Shahid Kapoor, Sushant Singh Rajput and Kriti Sanon, to name a few.


The NEXA IIFA Awards Powered by VIVO to broadcast on COLORS on Sunday, July 16th with the Green Carpet at 6pm followed by the Awards at 7pm.