As the first look of Bollywood flick Jism2 has been revealed, already some Bollywood fans are saying the images look nothing less than those you may see in an x-rated adult magazine. Producer Pooja Bhatt has also confirmed that some scenes in the film may not be suitable for all as there will be various versions of the film's trailors available on TV and the internet.

Producer of the upcoming movie, Pooja Bhatt tweeted, “First music promo for Jism2 has been given an 'A' certificate. And this was what one could call a truly watered down version.”

The ‘A’ certificate by the censor board means she can’t promote the sexual content of her movie through trailers and songs on daytime television.

Seemingly unhappy with the fact that the Asian TV channels refused to advertise an ‘A’ rated film, she went on to contemplate, “So the deal is this-You can't buy spots on TV for a promo with an 'A' certificate. Which basically means you can't publicize your music! So the deal is this – You can't buy spots on TV for a promo with an 'A' certificate. Which basically means you can't publicize your music!”

Refusing to allow this to get in the way of the promotion of her new film, Pooja went on to tweet, “Absolutely REFUSE to pare my scheduled trailer down to pander to an over cautious Censor board. Will release promo on the internet instead….So we've decided to throw all caution to the winds & go ahead and release our first music promo on June 29'TH as scheduled over the INTERNET.”

Pooja unfazed by the reaction of the raunchy movie said, “So we've decided to throw all caution to the winds & go ahead and release our first music promo on June 29'TH as scheduled over the INTERNET.”

In an official statement Pooja Bhatt said:

“Like I have inherited my genetic disposition, my face, my body, I have also inherited this supposed ‘culture’ that we all brandish and use like the most lethal weapon. I accept the limitations of my mind and body don’t I?

So I have to come to terms with this truth that the state will do everything in their power to ‘control’ and ‘manipulate’ to maintain a status quo while talking about the artist’s rights and freedom of speech etc.

But I refuse to point at a finger at the Censor board while conveniently forgetting that four of those fingers point squarely back at my mostly schizophrenic community, the film Industry that has no ‘stand’ of their own. I look around and am appalled by ‘adult’ film-makers who wish to then worm their way onto a prime-time family slot and want to with an amputated, watered down version of their original film, now pathetically try to sell their wares to the very audience they first claimed they were not interested in.

So am I upset with the Censor board? No! I thank them for creating this road-block with the Jism 2 first look promo as it forced me, my music company and marketing team to rethink our archaic way of promoting films.

“Irreverence is our only sacred cow,” it is said and that is why I have decided to NOT promote songs of Jism 2 where I simply cannot tone down the sexual content on television to an unsuspecting public. I will instead release it exclusively on the internet and social media where my core audience of thinking, passionate ADULTS can CHOOSE to view it, like it or reject it.

But yes what we do need is clarity. A clear set of directives which make crystal clear without prejudice what each film-maker must follow in order to obtain a U, U/A or A certificate. The problem today is that there is none of that and that lack of clarity is creating chaos and frustration. Those emotions are poison to any living goal.”


Follow us on Twitter @IkonzWorld