SWBasics1SW Basics: Are a full range of beauty products, not just for your face, but body too because we believe in looking beautiful all over!


We don’t believe in watering down our products with cheap synthetics or exotic fillers.  Instead, we simply use pure, natural and essential ingredients so our products are more likely to be safe even on the most sensitive skin.  That’s why everything we sell only has 5 ingredients or less … And that’s a fact!


Also, we want our products to be as healthy for our communities and our planet as they are for our customers. That’s why all of our ingredients are ethically sourced – either certified Organic, Fair Trade, or sustainable agriculture sourced.


SW Basics is available to buy at www.selfridges.com or their flagship London Store at The Beauty Workshop.


The full range consists of creams, body scrubs, cleansers, exfoliants, make-up remover, body oils, toners and lip balms.  Here is a breakdown of just a few of our amazing and beautiful products.


See SW Press Kit for full listing of products and information.



This is the mother of all S.W. Basics products. Our Cream starts with wild-harvested shea butter from an incredible Fair Trade women’s cooperative in Ghana.  We then add organic extra-virgin coconut oil and olive oil, so it’s extremely rich, sinking deep into the skin and staying there.  But since all the ingredients are non-comedogenic, it won’t clog your pores, meaning it’s just as awesome on your face as it is on your body.



– Wildcrafted unrefined shea butter

– Extra-virgin coconut oil

– Extra-virgin olive oil

– Organic Fair Trade



S.W. Basics Scrub is like dessert for your body. (Although, lots of people have told us they like it just fine as dessert for their faces … and mouths.) We mix coarse organic demerara sugar and organic shredded coconut for exfoliation with some moisturizing organic coconut oil. Delicious!


–          Demerara sugar

–          Extra-virgin coconut oil

–          Shredded coconut

–          Organic



For the super-duper sensitive among us, our unscented Body Oil is made with pure grapeseed, avocado, and sesame oils … and that’s it!  Great after a shower, it soaks in deep and really locks in moisture.


–          Grapeseed Oil

–          Avocado Oil

–          Sesame Oil

–          Organic



S.W. Basics hates sticky, waxy lips just as much as dry and cracked ones. That’s why we’ve designed S.W. Basics Lip Balm to soak in and heal without leaving behind any leftover stuff.  And since we use only the absolutely essential ingredients for all of our products, there’s nothing going on your mouth that shouldn’t be going in your mouth.  Available as a flight friendly pack of four, or individually in Cocoa, Citrus, Cinnamon, and Peppermint scents.


–          Cocoa butter

–          Extra-virgin coconut oil

–          Beeswax

–          Essential oils (In Citrus, Cinnamon, and Peppermint scents)

–          Organic