Madhuri Dixit’s online dance training venture ‘Dance With Madhuri’ (DWM), which she started with her husband Shriram Nene in 2013, sawa 5X growth during lockdown across the world.
The service, available across iOS and Google Play Store, has seen a major uptick in time-spent and user logins from across 206 countries, co-founder Nene told ET.
“During the lockdown our business has grown 5X. We thought people needed something to keep them up and occupied and get their minds off the situation, so we also gave a lot of free content and the numbers just grew. We’re now planning live classes where choreographers or schools can teach dance one on one or one is to 30. And we’re also credentialing those into buckets, so that you can actually get a diploma or a certificate from us,” Nene said.
